Spring 24

(Fri, Feb 23, 24)

“Are you experimental?” asks a T-shirt of the new Brain Dead Spring Mainline 2024. To be experimental, in today’s world, is an act of deep commitment, a gesture of love more than anything. Love for what’s beyond, love for the unexplored. Under the claim “California Design / 4D Vision Worldwide,” the new Brain Dead Spring 2024 collection aims to break further away from the third dimension, on a mission to expand the brand’s horizons onto the fourth. The unexplored, once again, comes back into play as a quest for experimentation.

The Brain Dead vernacular is expressed, as always, through the combination of everyday staples for the modern citizen of the world, and unexpected fabrics, color palettes, and graphic elements. This schizo-remix attitude unfolds throughout the collection, punctuated by pieces such as the tribal-camo “All Terrain” jungle pant, the hypnotic Organic Placket Shirt, or the psychedelic “Hyper Mesh” pink top, to name just a few.

The Brain Dead Spring 24 Mainline collection, comprising both Menswear and Womenswear, is available on February 27th at 10 AM PST via wearebraindead.com, all Brain Dead locations and selected stockists.



Photographer: @michelleeeemercado
Models: @gracelarsen & @bsmooov